Digital Head- PPC

8 - 9 Years


Job Description

Significant experience of 8+ years working in PPC advertising
Understanding of Google Analytics
Strong report-writing and analytical skills
Identifying new opportunities for campaign growth
Assisting clients with defining their SEM strategies
Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms
Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns.
Conduct keyword research as an input to clients' PPC programs.
Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.
Provide regular reporting and recommendations to clients based on PPC program results.
Monitor client conversion rates and optimize results through A/B testing and other KPI’s.
Knack of implementing new technologies, automation capabilities that enhance SEM efforts.
Coordinating and managing marketing campaigns on Google Adwords.
Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
Track and update traffic patterns through PPC or cost per click, as well as Adwords Management
Determine ROI on search marketing efforts
Adding new keywords in the search engines, Search Engine Marketing skills
Managing Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting

Salary 2 Lac 25 Thousand To 4 Lac 75 Thousand P.A.
Industry IT Hardware / Technical Support / Telecom Engineering
Work Experience 8 - 9 Years
Qualification Other Bachelor Degree

Key Skills

Search Engine Marketing

Company Profile

Company Name

scs universal

About Company Set up in 2009, SCS universal has emerged as a dependable HR solutions provider in India. The firm is managed by the Founder, Chief Executive
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